Culture Care Collective
UX DESIGN | UX RESEARCH | MOBILE DESIGN
Roles & Responsibilities
UX Research
UX Design
Business Development
Accessibility Analysis
Tools
Figma, Figjam, Miro, Notion, Microsoft Teams, Google Suite, Adobe Creative Suite
Duration
4 months
Team
Product Design Manager
UX Designers
UI Designers
Business Partner
Back-end Developer
Skills
Leadership
Collaboration
Teamwork
Problem-Solving
Innovation
Project Overview
Culture Care Collective (CCC) is an innovative hybrid health support system that combines face-to-face interactions and an interactive digital application. It integrates community health workers (CHWs) into clinical care teams to enhance access to culturally sensitive healthcare for marginalized groups at a lower cost. The program offers two main solutions: a comprehensive hybrid model (CHWs + the app) and the app alone, designed for existing CHW programs aiming to optimize their digital care coordination and communication.
Q-burst questions
We asked the clients questions in order to better understand the nuances of the application mission, stakeholder's vision, and the patients(target audience).
Q
Data Privacy & HIPAA
What measures have been taken to address privacy concerns within the application?
Research
How do you collect feedback from users, and how does this inform the iterative development process?
AI Chatbot
Can you elaborate on the process of collecting and analyzing data from clients and CHWs to inform the AI feature's recommendations and reports?
CHWs
How are the community health workers contacted by CCC and connected to the patients?
Business
How does your company plan to achieve its financial objectives?
Accessibility
Are patients adequately prepared and empowered to utilize the system for their own advantage?
Persistent gaps in treatment quality.
Research shows environmental and other factors, such as health insurance and income, affect health and play a role in health disparities, but can’t fully account for the differences in medical outcomes. That finding leaves other potential contributors, researchers say, including psychosocial stress, bias and poor communication by hospital and medical staff in the face of language and cultural differences.
Problem Statement
How might we be able to bridge the gap between underserved patients with chronic health conditions and hospitals with the help of CHWs?
Research
Market Research
Aging Population Impact:
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Adults aged 65 and older comprise 17.3% of the U.S. population but are responsible for more than 40% of hospitalizations.
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The number of older adults is projected to nearly double from 43.1 million in 2012 to 92.0 million by 2060 (U.S. Census Bureau, 2012).
Key research findings on health literacy:
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36% of adult Americans have basic or below basic health literacy skills.
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Low health literacy is 24.7% higher among those with three or more chronic conditions.
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Health literacy includes reading, comprehending, and analyzing information, as well as decoding instructions and diagrams.
Plan of action
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Include Learning Modules in the app to improve health literacy, helping users understand and manage their conditions better.
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Target Chronic Conditions with tailored content, addressing the increased need for health literacy support among this group.
Project Constraints
Compliance Requirements: Adherence to industry standards and regulations, including HIPAA, to ensure user data privacy and security.
Regulatory Standards: Meeting digital health regulations and legal requirements to guarantee that the app operates within established guidelines.
System Architecture Integration: Ensuring seamless integration with existing healthcare systems, such as electronic health records (EHRs), and other third-party services. This is crucial for providing a unified and comprehensive health management experience.
Designing and implementing APIs and data exchange protocols that facilitate smooth interoperability between the CCC app and various healthcare systems.
Ideation & Concept Development
Storyboarding
Sick man tired because his medicines are about to get over and he got the lab report where the results were so unexpected.
Calling Hospital...
Makes a call to the hospital to schedule appointment with the doctor for figuring out which medicines to take after getting the new blood report results.
Your appointment with Dr. Alaska has been scheduled for next month. In the meantime, we recommend downloading the Culture Care Collective (CCC) app
He gets the meeting time after one month but his health condition is deteriorating.
Let me download CCC app and connect with my community health worker.
The hospital staff tells him about the CCC app to get support from a community health worker.
CHW meeting the patient, to provide for in-person support with navigating healthcare facilities and/or health issues.
CHW setting goals for the patient
Medicine
Health
Wellness
Well done!
CCC
Patient tracking all the goals
Happy patient with the help of Community Healthcare Worker and Culture Care Collective app.
Created with Adobe Firefly
Persona
Patient
Name
Age
Location Occupation
Background
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Single mother of three (ages 8, 12, and 15)
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Works as a cashier at a local grocery store, earning minimum wage
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Has type 2 diabetes and high blood pressure
Goals & Needs
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Better control her diabetes to stay healthy for her children.
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Improve overall well-being and quality of life.
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Access guidance and support for managing her chronic conditions
Pain Points
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Affording healthy food options and finding time to exercise.
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Navigating the healthcare system due to language barriers (primary language is Spanish).
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Balancing work, managing her health, and taking care of her children.
Maria
52 years
Alabama, USA
Cashier
Community Healthcare Worker
Background
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Tech-savvy community health worker with a deep understanding of the challenges faced by people living in poverty.
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Passionate about using technology to improve access to healthcare and social services.
Goals & Needs
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Leverage technology to streamline processes and provide efficient support to clients.
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Ensure that healthcare and social services are accessible to underserved populations.
Pain Points
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Ensuring that clients who are not tech-savvy are not left behind.
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Balancing the use of technology with personal interactions.
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Addressing privacy and security concerns related to AI and data collection.
Name
Age
Location Occupation
Alex
28 years
Alabama, USA
Health Informatics Specialist
Building Information Architecture
Hierarchical Structure
Utilizes a multi-level hierarchical structure, featuring primary categories (e.g., Patient Dashboard, CHW Dashboard) and subcategories (e.g., Health Tracking, Appointments, Reports). This structure optimizes logical flow and reduces cognitive load for users.
Navigation Efficiency
The structured IA has reduced task completion time by 25%, as evidenced by decreased average time spent on key tasks such as scheduling appointments and tracking health data.
UI Design Elements
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Interactive Prototype
Client
Testimonial
The structured IA has reduced task completion time by 25%, as evidenced by decreased average time spent on key tasks such as scheduling appointments and tracking health data.